Interactive Advertising
Interactive Advertising - what is it?
Traditional advertising aims at promoting a brand, company, product or service, and associated calls to action normally require the customer to go to a shop or to visit a web page. On the internet, advertising has become truly interactive, because users can click on the ad and are redirected to the advertiser's web page.Mobile phones introduce the possibility to make traditional advertising interactive as well: for instance, print ads that ask the customer to send a text/SMS message with his e-mail address to a particular phone number or short code, to receive more information or special promotional offer.
Interactive games and contests based on SMS or MMS messages appeared at the beginning of the 21st century, and since then, they have become more and more popular. Interaction with participants is quick and immediately available to every mobile phone owner, this is why this kind of contests are convenient for a growing number of purposes.
Examples
- Call to action on a classic ad: send a text message and receive more information
- Digital voucher sent to mobile phones
- Interactive competitions (see SMS Games and MMS Games)
Related Products
- mobmarketing: allow brands and marketing agencies to engage their audience and generate revenues
- mobile goodies: with mobile campaigns, users interact with the campaign immediately
Case studies
- Competition - Quick & LUXGSM
- Competition - Cactus - "Check de Code"
- Win a BMW 1 series - Mobilux Open 2005
- Voting - Goedert "Tuning Days"
- Instant Draw Competition - P&T
- Multinational Competition - Diekirch, Total & Rockhal
- Viral marketing campaign - McDonald’s
Interactive Advertising - Customers
- Binsfeld Communication
- EURO RSCG Brussels
- Interpub'
- Interact
- Brasserie MouselDiekirch
- Volvo
- The RingRing Company
- Golden Bytes
- allisblue
- McDonald's
