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Numbers

 

Choosing your number

When people receive an SMS from you, they will see a number (or word) appear on the screen of their mobile phone.

Similarly, for people to send you an SMS, they will need a number to which they will send their SMS to.

 

How does it work?

You can choose a Short Code, a Longnumber, or even a word! Compare the different options!

 

Short code

They are significant­ly shorter than full mobile numbers, and therefore are easier to read and remem­ber than normal mobile numbers.

  • Coverage :Short Codes are country-specific. Unfortunately “Pan-european” Short Codes do not exist. A Luxembourg Short Code will be accessible to the client of one of Luxembourg’s mobile operators. When this “client” is on French territory for example, he can still send/receive SMS to a Luxembourg Short Code (as long as “roaming agreements” exist between both national and foreign mobile operators this will work). The client of a French mobile operator however will not be able to send Premium SMS to a Luxembourg Short Code, even if he is physically on Luxembourg territory.

    To see the list of countries mroute supports, please click here

  • Dedicated Short Code : Enjoy exclusive usage of a Short Code. They allow you to avoid involving your brand-name with others and to run a large number of applications on it.

  • Shared Short Code : These Short Codes are shared between several mpulse clients. Compared to Dedicated Short Codes, Shared Short Codes offer lower setup and monthly fees. To distribute the incoming SMS between different mpulse clients, mpulse uses keywords. In Luxembourg, this Short Code will be 64111.

  • Keyword :When a mobile phone sends the text « abc hello » via SMS to a Shared Short Code, the mpulse client that reserved the keyword « abc » will receive that message. Traditional keywords must appear at the beginning of the SMS. If the user types the keyword with a spelling mistake, does not leave a space (or nothing) after the keyword, or does leave a space before the keyword, the SMS will not be transmitted to the mpulse client.

  • Dynamic Keyword : A dynamic keyword is a formula (called « regular expression ») that will search the word within the text of the SMS. With dynamic keywords, the keyword sent via SMS may be anywhere in the text of the SMS, or even entered with a common typo or spelling mistake.

  • Keyword Sessions : With keyword sessions, the first SMS containing the keyword activates a direct link between the mobile phone user and the mpulse client. Thereafter, even if SMS don’t start with “abc”, the “abc” client will receive all SMS sent from that mobile phone to the Short Code in question, during a pre-determined amount of time. This option is open to selected Mpulse partners only.

 

Longnumber

They are full mobile numbers used to send messages to your application from almost any country in the world, as opposed to Short Codes that are country-specific.

  • Available destinations today: +352 (Luxembourg)
  • Coming soon… +49 (Germany), +44 (United Kingdom), +46 (Sweden)

 

A word

When your user opens your SMS, he/she sees MPULSE (or your company name) instead of a number. Also referred to as Alphabetic Sender ID.

You cannot receive SMS MO with an Alphabetic Sender ID.

They must be 15 alphabetic characters or less, without any special characters (such as a space, !, ?, /, etc.).

In theory world-wide coverage is supported, nevertheless a few destinations will be unreachable due to a temporary or permanent blockage of all Alphabetic Sender ID by the destination mobile operator.

 

Comparison

  SMS MO coverage  SMS MT coverage Advantages Disadvantages
Short Code One country World-wide*
  • Easy to communicate and to remember
  • You will need one per country
  • Dedicated Short Codes are more expensive than Longnumbers
  • Shared Short Codes are cheaper than Longnumbers, but you must use a keyword
Longnumber World-wide* World-wide
  • Two-way SMS, world-wide
  • Cheaper than Dedicated Short Codes
  • You are not obligated to use keywords
  • Harder to communicate: these numbers are longer, therefore we do not suggest to advertise them on television, radio-stations and other “fast-media”
A word None World-wide*
  • Avoid SMS replies (mobile handset will not allow it)
  • Promote your brand
  • SMS MO are impossible
  • Certain destinations will be unreachable

* Worldwide coverage is offered without any warranties. For political, technical or contractual reasons, our partner mobile operators may be incapable of reaching certain destinations from particular foreign mobile operators. Example: armed conflict, technical issue with a specific international route, etc.

 

 

 

Customers

1

International SMS competition - Total

Total

Total chose mpulse as technical partner to setup an international SMS competition

2

Viral marketing campaign - McDonald’s

McDo

The paper on McDonald’s tray promoted the download of a free mobile logo - the campaign-mascot holding a sign with a website’s address…

3

Distant monitoring - Schroders

Shroders

The financial institution Schroders trusts mpulse to deliver its server failure SMS notification.

4

Customer notifications - Mercedes-Benz

sky_casestudy_mercedes

Mercedes-Benz Luxembourg informs their customers by SMS when their car is repaired and available...