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Contests

 

How it works

contests

  1. You advertise (press, radio, television, banners… point of sale, packaging…) for people to find out about your contest
  2. People participate by sending SMS
  3. You see the results on an mpulse web-interface Find out more…
  4. A winner is selected according to the contest’s criteria (a draw from people answering correctly to a question, 100th participant wins, etc...)

 

Premium SMS contests

 
What are they?

Premium SMS are SMS messages that cost more than a normal message sent from one mobile phone to another. You get part of this revenue.

yourevenue

 
 
Advantages of organizing a Premium SMS contest
 
  • Generate revenue from your contest
  • Accessible to almost anyone :Since the mobile phone’s penetration rate is close to 100% in most European countries (over 100% in Luxem­bourg)
  • Real-time data. Seconds after someone has participated, you will be able to see the message and study your participants’ behavior
  • Exportable data. With SMS contests the data is ready for analysis from a computer file, as opposed to participation coupons you will not need to type the results in an Excel sheet, count the number of participants, etc.
  • Immediate communication to winner. A simple click allows you to send an SMS to the winner, as opposed to participation coupons where the winner might have made a mistake when writing his contact details
  • Easy, simple and immediate participation. Less effort is required from participants as opposed to filling-in coupons, sending via postal mail, etc.
  • Comparable price of participating. A : 0.50 € Premium SMS for example is close to being the same price than a postal stamp

 

 

Customers

1

International SMS competition - Total

Total

Total chose mpulse as technical partner to setup an international SMS competition

2

Viral marketing campaign - McDonald’s

McDo

The paper on McDonald’s tray promoted the download of a free mobile logo - the campaign-mascot holding a sign with a website’s address…

3

Distant monitoring - Schroders

Shroders

The financial institution Schroders trusts mpulse to deliver its server failure SMS notification.

4

Customer notifications - Mercedes-Benz

sky_casestudy_mercedes

Mercedes-Benz Luxembourg informs their customers by SMS when their car is repaired and available...